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Air Jordan 4 (IV)

ABOUT AIR JORDAN 4 SHOES

The Air Jordan 4 took the world by storm in 1989. Along with a career season came a career sneaker.

Tinker Hatfield once again designed this shoe. The Air Jordan 4 featured many new design concepts. First, the straps on the side for increased ankle support. It was nearly impossible for MJ to roll his ankle in these shoes. The Air Jordan 4 again featured the air sole heel for dded cushioning and a full length midsole. In the White/Black-Cement, the shoe featured a unique texturing nicknamed “Cookies & Cream” for its striking resemblance. The Air Jordan 4 was another masterpiece to the Jordan lineup.

Mike flies to new heights

While wearing the Air Jordan 4, Michael Jordan reached new points in his career. Taking home another scoring title with 32.5 points per game, Jordan also appeared in the All-Star Game, First Team NBA, and All-Defense. This year was arguably Jordan’s best year despite no championship.

It was in the Air Jordan 4′s that Jordan made “the shot” which was a series winning shot at the buzzer to advance the Bulls to the next round in a do or die situation.

Spike likes Mike

Nike continued the Jordan 4 commercials with Mars Blackmon (Spike Lee) and created the famous Can/Can’t TV commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.

A classic scene for all AJ fans is when one of the persons in the movie gets his brand new AJ IV’s scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you haven’t it!

Retros get their big break

Unlike the first series of retro Jordans in the mid-90s, the retro Jordans were an incredible success starting with the Retro Air Jordan 4 in 1999. When the Air Jordan 4′s were retro’d 1999 in white/black and black/cement grey it was crazy. Stores sold out after a few hours and everyone seemed to want a pair. As you can see a totally different approach to when the were Air Jordan 1, Air Jordan 2 and Air Jordan 3 first retroed.

Nike, or Jordan Brand, realized that this was a golden opportunity to cash in so they started releasing so called Retro+ models. These had a similar design to the original but featured new colors or some minor design changes. There have been different reactions to the Retro+ models and not all of them have been positive but they seemed to sell pretty well so probably most people were happy with them.



Product Image Item Name- Price
AIR JORDAN 4 RETRO 'TEAL'Teal/Black/Retro/White 705331-330

AIR JORDAN 4 RETRO 'TEAL'Teal/Black/Retro/White 705331-330

The Air Jordan 4 Retro gets a brand new colorway to celebrate the 30th Anniversary of the Jordan Brand. The teal leather uppers are framed with black...
$190.00  $88.99
Save: 53% off


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Air Jordan 11Lab4 Men Basketball Shoes

Air Jordan 11Lab4 Men Basketball Shoes

$235.00  $89.99
Save: 62% off


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Air Jordan 4 (IV) Retro 2016 Men Shoes

Air Jordan 4 (IV) Retro 2016 Men Shoes

$76.84

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AIR JORDAN 4 “COLUMBIA” White/Legend Blue-Midnight Navy 314254-107

AIR JORDAN 4 “COLUMBIA” White/Legend Blue-Midnight Navy 314254-107

$190.00  $79.99
Save: 58% off


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Air Jordan Retro 4 Oreo LS Black Black-Cool Grey 314254-003

Air Jordan Retro 4 Oreo LS Black Black-Cool Grey 314254-003

$190.00  $81.99
Save: 57% off


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Air Jordan 4 (IV) Retro 2012 Mars Blackmon Black Cement Grey

Air Jordan 4 (IV) Retro 2012 Mars Blackmon Black Cement Grey

$135.00  $71.00
Save: 47% off


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Air Jordan 4 IV Retro 1999 Black Cement Grey

Air Jordan 4 IV Retro 1999 Black Cement Grey

The  Jordan 4  is one of the most coveted Air Jordans to release and of all retro Jordans, the Black/Red pair of the Air Jordan 4 is sitting high...
$125.00  $69.99
Save: 44% off


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Air Jordan 4 IV Retro Black Cat Black Black Light Graphite

Air Jordan 4 IV Retro Black Cat Black Black Light Graphite

 
$125.00  $73.99
Save: 41% off


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Air Jordan 4 IV Retro Mars Blackmon White Varsity Red Black

Air Jordan 4 IV Retro Mars Blackmon White Varsity Red Black

 
$125.00  $69.99
Save: 44% off


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Air Jordan 4 IV Retro white black cement

Air Jordan 4 IV Retro white black cement

$125.00  $65.99
Save: 47% off


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Monthly Specials For August

Air Jordan 4 IV Retro 1999 Black Cement Grey
Air Jordan 4 IV Retro 1999 Black Cement Grey
$125.00  $69.99
Save: 44% off

Air Jordan 4 IV Retro white black cement
Air Jordan 4 IV Retro white black cement
$125.00  $65.99
Save: 47% off


Air Jordan 4 Rretro 2012 Grey orange
Air Jordan 4 Rretro 2012 Grey orange
$135.00  $71.00
Save: 47% off
Air Jordan 4 Rretro shoes 2012 Grey Blue
Air Jordan 4 Rretro shoes 2012 Grey Blue
$135.00  $71.00
Save: 47% off