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Air Jordan 4 (IV)

ABOUT AIR JORDAN 4 SHOES

The Air Jordan 4 took the world by storm in 1989. Along with a career season came a career sneaker.

Tinker Hatfield once again designed this shoe. The Air Jordan 4 featured many new design concepts. First, the straps on the side for increased ankle support. It was nearly impossible for MJ to roll his ankle in these shoes. The Air Jordan 4 again featured the air sole heel for dded cushioning and a full length midsole. In the White/Black-Cement, the shoe featured a unique texturing nicknamed “Cookies & Cream” for its striking resemblance. The Air Jordan 4 was another masterpiece to the Jordan lineup.

Mike flies to new heights

While wearing the Air Jordan 4, Michael Jordan reached new points in his career. Taking home another scoring title with 32.5 points per game, Jordan also appeared in the All-Star Game, First Team NBA, and All-Defense. This year was arguably Jordan’s best year despite no championship.

It was in the Air Jordan 4′s that Jordan made “the shot” which was a series winning shot at the buzzer to advance the Bulls to the next round in a do or die situation.

Spike likes Mike

Nike continued the Jordan 4 commercials with Mars Blackmon (Spike Lee) and created the famous Can/Can’t TV commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.

A classic scene for all AJ fans is when one of the persons in the movie gets his brand new AJ IV’s scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you haven’t it!

Retros get their big break

Unlike the first series of retro Jordans in the mid-90s, the retro Jordans were an incredible success starting with the Retro Air Jordan 4 in 1999. When the Air Jordan 4′s were retro’d 1999 in white/black and black/cement grey it was crazy. Stores sold out after a few hours and everyone seemed to want a pair. As you can see a totally different approach to when the were Air Jordan 1, Air Jordan 2 and Air Jordan 3 first retroed.

Nike, or Jordan Brand, realized that this was a golden opportunity to cash in so they started releasing so called Retro+ models. These had a similar design to the original but featured new colors or some minor design changes. There have been different reactions to the Retro+ models and not all of them have been positive but they seemed to sell pretty well so probably most people were happy with them.



Product Image Item Name+ Price
Air Jordan 11Lab4 Men Basketball Shoes

Air Jordan 11Lab4 Men Basketball Shoes

$235.00  $89.99
Save: 62% off


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Air Jordan 4 "Duck Camo" Custom

Air Jordan 4 "Duck Camo" Custom

$220.00

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Air Jordan 4 (IV) Chiago Bulls Men Shoes In Black

Air Jordan 4 (IV) Chiago Bulls Men Shoes In Black

$160.00  $78.99
Save: 51% off


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Air Jordan 4 (IV) Chiago Bulls Men Shoes In White

Air Jordan 4 (IV) Chiago Bulls Men Shoes In White

$160.00  $78.99
Save: 51% off


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Air Jordan 4 (IV) Retro 2012 Mars Blackmon Black Cement Grey

Air Jordan 4 (IV) Retro 2012 Mars Blackmon Black Cement Grey

$135.00  $71.00
Save: 47% off


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Air Jordan 4 (IV) Retro 2016 Men Shoes

Air Jordan 4 (IV) Retro 2016 Men Shoes

$76.84

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Air Jordan 4 (IV) Retro Mars Blackmon All White

Air Jordan 4 (IV) Retro Mars Blackmon All White

Points,boards,steals-MJ dominates the stats and Air Jordans rule the shelves.with their breathable mesh inserts,unique trapezoidal stabilzation...
$125.00  $65.99
Save: 47% off


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Air Jordan 4 (IV) Retro Mars Blackmon Black Cement Grey

Air Jordan 4 (IV) Retro Mars Blackmon Black Cement Grey

 
$125.00

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Air Jordan 4 (IV) Retro Mars Blackmon White Black

Air Jordan 4 (IV) Retro Mars Blackmon White Black

The  Air Jordan 4  took the world by storm in 1989. Along with a career season came a career sneaker. Tinker Hatfield once again designed this...
$125.00

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Sold Out

Air Jordan 4 (IV) Retro Mars Blackmon White Black Gray

Air Jordan 4 (IV) Retro Mars Blackmon White Black Gray

 
$125.00

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Monthly Specials For January


Air Jordan 4 Rretro 2012 Grey orange
Air Jordan 4 Rretro 2012 Grey orange
$135.00  $71.00
Save: 47% off

Air Jordan 4 Rretro shoes 2012 Grey Blue
Air Jordan 4 Rretro shoes 2012 Grey Blue
$135.00  $71.00
Save: 47% off
Air Jordan 4 Rretro 2012 Black Red
Air Jordan 4 Rretro 2012 Black Red
$135.00  $71.00
Save: 47% off
Air Jordan 4 Rretro shoes 2012 Black Blue
Air Jordan 4 Rretro shoes 2012 Black Blue
$135.00  $71.00
Save: 47% off

Air Jordan 4 Rretro shoes 2012 Grey
Air Jordan 4 Rretro shoes 2012 Grey
$135.00  $71.00
Save: 47% off
Air Jordan Shoes 4 Limited Red/White
Air Jordan Shoes 4 Limited Red/White
$175.00  $88.00
Save: 50% off
Air Jordan Shoes 4 Limited Blue/White/Grey
Air Jordan Shoes 4 Limited Blue/White/Grey
$175.00  $88.00
Save: 50% off